Conference Service Mandl

abstract: In the highly challenging and ever-changing environment of today’s chemical industry, the effectiveness of the commercial area (sales, marketing, and customer service) is the most efficient way to increase revenues and is critical to successfully differentiating a company from its competitors. The European Chemical Industry Forum (EUCIF), in association with the Expoquimia International Chemical Exhibition, is hosting the networking and benchmarking opportunity of the year for chemical sales & marketing professionals. The EUCIF Sales & Marketing Forum 2008 is being held this year in Barcelona, one of Europe’s largest chemical communities and corporate event host-cities. Learning from the commercial success of others and networking to establish the right business partners can impact the performance of a company for years to come. Yet this is a subject rarely covered exclusively for the chemical industry. This Forum will enable participants to share best practices and benchmark with industry-wide experts. Case studies and interactive discussions from senior executives representing some of the world’s leading chemical companies will explore the key differentiators that are used to create a unique company perception in the mind of the customer. Join us at this interactive meeting to exchange experiences and strategies with industry peers, business partners, potential clients, and also plan ahead for the coming year.