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abstract: The IADIS Collaborative Technologies 2011 is focused on issues related to the concepts, theory, modeling, specification, implementation and evaluation of collaborative systems, technologies and their ‘wider’ applications in the information society. It pays particular attention to the ‘wider’ dimension as a mean to diversify it and broaden the applicability and scope of the current body of knowledge in the area of applied collaborative domain including emerging and next generation methods and technologies. The aim is to cover both technical and non-technical aspects of the collaborative nature of today’s information society, as well as, prompt future direction for the advancement of the community.

abstract: The World Wide Web has migrated from information space into opportunities for social communication. Social Media are growing rapidly and play an increasingly important role in the development of Online Communities. They are all about identity, reputation, presence and relationships. Web based communities announce themselves both in your professional and private life through several new media such as LinkedIn, Twitter, Plaxo, etc. In order to keep you up to date with the pace of these new technological developments this IADIS Conference offers a dedicated overview and informative discussion on today’s most relevant issues in new media for social life on the web. Social media allow dynamic roles in participation, virtual presence and online communities. These new ways to communicate via online social media are having great societal effects and are motivating the creation of best practices to help individuals, corporations and authorities to make the best of it. Marketers are already aware of the growing impact of social media and the influence of web based communities in today’s consumer behaviour and governments are following. Many organizations spend an increasing share of their budget in online social marketing strategies. The mission of this conference is to publish and integrate scientific results and act catalytically to the fast developing culture of web communities, while helping to disseminate and understand elements in social media: co-creation, communities, customer reviews, micro blogging, social branding, social networking, social profiling with systems like Twitter, LinkedIn, Facebook etc. The conference invites original papers, review papers, technical reports and case studies on the emerging role of so-called WWW-Based Communities. The conference also focuses on the design, evaluation and the strategic embedding of new media for social communication via the web and aims to raise awareness in terms of the latest developments in social media, create the opportunity to reflect on (social media) theories and provide advice about the design, evaluation and the strategic embedding of social media in communication practices.