Conférences - Pharmacologie et développement des médicaments - Belgique

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1
Course: The Pharma Forecasting Course
01 oct 2020 - 02 oct 2020 • Bruxelles, Belgique
Résumé:
Learn the evidence-based concepts, models and techniques that work best to forecast the sales of pharmaceuticals – Know how to build Market Access into your forecasts – Learn to distinguish reliable from bad forecasts and how to forecast cost-effectively – Get practice with an Excel-based forecasting tool that integrates all the techniques taught.
Contact:
Tél.: [+3227090142];     Email.: annelies.swaan@celforpharma.com
Identifiant de l'évènement:
1256061
2
Course: Health Economics for Non-Health-Economists
08 oct 2020 - 09 oct 2020 • Bruxelles, Belgique
Résumé:
Understand the terminology, tools, models and argumentation used in health economic evaluation articles – Learn to distinguish good from bad ones – Know how to integrate HECON studies into clinical & marketing plans – Learn how to use HECON evaluations towards healthcare payers.
Contact:
Tél.: [+3227090142];     Email.: annelies.swaan@celforpharma.com
Identifiant de l'évènement:
1255730
3
Course: — Fundamentals of RWE for Optimising Market Access
13 oct 2020 • Bruxelles, Belgique
Organisateur:
CELforPharma
Résumé:
1 day training course delivered by Dr. Paul Craddy & Dr. Graham Foxon. Grasp the meaning, concepts, terminology, methodologies and research techniques of Real World Evidence (RWE) in the context of optimising Market Access - Know what each stakeholder type expects from RWE, which key data to use and how to develop a successful RWE study – Learn how to incorporate RWE into the product pre-launch process.
Contact:
Director Commercial Communications;     Tél.: [+32 2 709 01 43];     Email.: inge.cornelis@celforpharma.com
Sujets:
The fundamental concepts and principles for utilising Real World Evidence (RWE) towards optimising Market Access. The value RWE adds over RCTs over a product’s entire lifecycle. The terminology used within the world of RWE, such as the exact difference between Real World Evidence and Real World Data (RWD). Why RWE is important to regulators, payers, physicians and pharma and how to tailor the evidence to their specific needs. The common sources of data available for RWE and how to assess the robustness of the data. The critical success factors when developing a RWE study. How to effectively incorporate RWE into product launch decisions.
Identifiant de l'évènement:
1341759
Sujets apparentés:
4
Course: Medical Affairs for Modern Pharma
14 oct 2020 - 15 oct 2020 • Bruxelles, Belgique
Résumé:
Learn how medical affairs can enhance the commercial success of pharma brands with market insight generation, brand value definition, and HCP/patient engagement – Learn the critical success factors of a competitive medical affairs strategy and of an impactful tactical mix – Get familiar with the fundamentals of health economics and of leadership development.
Contact:
Tél.: [+3227090142];     Email.: annelies.swaan@celforpharma.com
Identifiant de l'évènement:
1255832
5
Course: Late Stage Pharma Lifecycle Management
17 nov 2020 - 18 nov 2020 • Bruxelles, Belgique
Résumé:
Prepare for patent expiry with a winning LCM plan for established brands – Know which drivers of differentiation can be used – Learn where, when and how to compete in a generic world using late stage LCM strategies & tactics – Learn how to make portfolio management decisions for mature brands.
Contact:
Tél.: [+3227090142];     Email.: annelies.swaan@celforpharma.com
Identifiant de l'évènement:
1256020
6
Course: The Health Technology Assessment Course
18 nov 2020 • Bruxelles, Belgique
Résumé:
Understand what HTA really means, the different types of HTAs across the EU and what can be expected from it – Learn the optimal HTA process and which criteria for assessment should be applied – Discover multiple solutions for optimising the quality of the evidence.
Contact:
Tél.: [+3227090142];     Email.: annelies.swaan@celforpharma.com
Identifiant de l'évènement:
1255848
7
Course: The Multi-Channel Patient Engagement Course
24 nov 2020 - 25 nov 2020 • Bruxelles, Belgique
Résumé:
Learn how to engage patients with multi-channel disease awareness / patient activation campaigns – Know how to support patients in their therapy with multi-stakeholder / multi-channel patient adherence programmes – Be able to measure success and impact on the critical success factors of a patient-centric organisation.
Contact:
Tél.: [+3227090142];     Email.: annelies.swaan@celforpharma.com
Identifiant de l'évènement:
1256077
8
Course — Principles of Pharma Market Access in Europe
08 dec 2020 - 09 dec 2020 • Bruxelles, Belgique
Résumé:
Understand Market Access and grasp the structure of a healthcare system with its stakeholders – Learn the Market Access environment in Europe’s major markets – Know how to develop a Market Access Plan and how to communicate value to stakeholders.
Contact:
Tél.: [+3227090142];     Email.: annelies.swaan@celforpharma.com
Identifiant de l'évènement:
1256538
9
Course: Value Pricing for Market Access
10 dec 2020 - 11 dec 2020 • Bruxelles, Belgique
Résumé:
Understand the language, the concepts and research techniques in pharmaceutical pricing – Learn how to set prices for optimal access and returns across Market Access systems, payer types and at different times of a product’s life cycle – Grasp the impact of international reference pricing and parallel trade, and how to deal with these.
Contact:
Tél.: [+3227090142];     Email.: annelies.swaan@celforpharma.com
Identifiant de l'évènement:
1255788
10
Course: Health Economics for Non-Health-Economists
10 dec 2020 - 11 dec 2020 • Bruxelles, Belgique
Résumé:
Understand the terminology, tools, models and argumentation used in health economic evaluation articles – Learn to distinguish good from bad ones – Know how to integrate HECON studies into clinical & marketing plans – Learn how to use HECON evaluations towards healthcare payers.
Contact:
Tél.: [+3227090142];     Email.: annelies.swaan@celforpharma.com
Identifiant de l'évènement:
1255740
11
Course: The Strategic Digital Pharma Marketing Course
15 dec 2020 - 16 dec 2020 • Bruxelles, Belgique
Résumé:
Learn how to design a digital marketing strategy for your brand, therapeutic area or company that integrates into the whole marketing mix – Grasp the full power and trends of all digital tactics in pharma – Learn how, and when, to select the appropriate tactics, optimise the mix and how to measure their business impact.
Contact:
Tél.: [+3227090142];     Email.: annelies.swaan@celforpharma.com
Identifiant de l'évènement:
1256036
12
Course: Strategy & Planning for Commercial Launch Success in Pharma
17 dec 2020 - 18 dec 2020 • Bruxelles, Belgique
Résumé:
Master the critical success factors of a commercial drug launch: Selecting the right launch type – A structured roadmap – The critical market insights you need to gain in pre-launch phases – Identifying leverage points along the patient journey – Defining and prioritising customer segments - Designing the most effective omni-channel strategy and plan.
Contact:
Tél.: [+3227090142];     Email.: annelies.swaan@celforpharma.com
Identifiant de l'évènement:
1255974


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Dernière mise à jour: 16 Mars 2020